Build Your Brand with Twitter

Your twitter account can be more than just a way to advertise to your current followers. By utilizing it well, you can turn those followers into “brand ambassadors” says Mashable’s Lauren Drell. Here are six simple ideas that can help achieve this goal.

• Offer free items to your followers via twitter. Nothing builds more love from consumers than giving them freebies!
• Give them control. Host contests via your twitter account letting a follower take the reins.
• Give your followers a shout out. They’re giving you attention, so why not return the favor? Not only is it free and easy, but it’s a simple way to build appreciation and loyalty.
• Teach your followers something. Whether it’s a trivia fact or something a little more substantial, it will add a nice enlightenment factor to your followers twitter time.
• Let your fans have an inside view of what’s going on behind the scenes. By lending them this behind-the-scenes view, you make them feel like they’re part of your inner group.
• Add a little laughter to your twitter stream. Help brighten your follower’s day and encourage them to keep coming back.

So now that you know how some tips to build your following, go out and do it! The original article can be found at the following link http://mashable.com/2011/06/07/reward-twitter-followers/