How Calacles Got Google to Put La Jolla Back on the Map!

In August of 2010, we at Calacles were notified by multiple clients that when La Jolla was searched on Google, La Jolla was being placed in Orange County (in Fullerton to be exact.) Our clients were dismayed that their business locations were not being correctly located on Google search results(for good reason!). Many of our clients had contacted Google and left messages on Google’s Help forum, but after months navigating through red-tape–they found no results. We decided that we needed to try to do something about it.

On August 20, our Operations Manager, Will Harris, wrote an article mocking Google’s mistake. We felt that sometimes the best way to get large internet companies (like Google) to pay attention is to embarrass them. In this case, Google had embarrassed themselves and we tried to get them to realize their mistake through our article.

Here is a snippet from the article:

“It if Official. The Jewel of San Diego, La Jolla, once nestled on a prime stretch of Pacific, has taken root in a new exciting? location. With the help of Google and its location-based search, La Jolla, rated by the Robb Report as the Best Place to Live in America, has uprooted itself from its San Deigo base and found itself in Fullerton, CA….A major concern of the move has been the effective decrease in property value as La Jolla’s new location under the 57 overpass in Fullerton has found La Jolla’s housing market stifled to say the least. At its coastal location, the median home price sat around $924,000. In its new location near Fullerton, La Jolla’s average home price is teetering around $380,000.”

Using our connections across the country, our article was featured on localseoguide.com, a search engine optimization blog that reaches an audience of whose-who in the SEO world.   Using SEO blogs as our megaphone, Google apparently heard, as the computer error had been corrected within a week of our efforts( on September 8, 2010).  

To view an article about this in the La Jolla Light, Please Click Here.

Our mentions on the localseoguide.com:

La Jolla Takes a hit From Google Maps

La Jolla Back from Google Maps Purgatory!

To read our full article to Google, Please Download Here.