360′ Marketing

Marketing RoadMaps

Calacles helps small businesses define growth priorities; refine existing sales and marketing business plans and financial return on investment models. We offer comprehensive analysis and recommendations on marketing plans, customer and consumer requirements, brand awareness, competitor approach, threats and implications, and product positioning.

Successful execution demands a clear implementation plan supported by executive leadership. Calacles develops short- and medium-term marketing initiatives and a supporting program structure, including clear project definition, resource allocation, project timelines and performance measures.

Our methodology for small business marketing includes the following components:

Guerrilla Marketing

Shrinking margins are forcing companies to look for ways to grow their businesses, while forcing companies to actively address marketing cost savings opportunities. Small businesses must adapt to the ever changing marketing dynamics of our new global economy. Calacles marketing strategies match or transform your product or services to the needs of your customers. Calacles’s core research process will uncover new marketing ideas for existing products or services as well as new opportunities that are not presently being met. We concentrate on the following core areas: market size, growth, trends and technology.

In addition, Calacles can help small businesses optimize marketing expenditures through analysis of current marketing structures and capabilities coupled with external analysis of the changing consumer.

Go-to-Market and Brand Positioning

Go to market strategy and brand management involves more than just getting well-liked products or services from a small business to customer. Like all elements of marketing and operations, it offers numerous chances to improve revenue and profitability. Effective go-to-market strategies and proper brand management serve targeted customer segments, maximize sales, minimize cost and provide small businesses a sustainable competitive advantage.

Very often, direct sales and retail sales present the two largest channel opportunities. Calacles helps small businesses seize them by harnessing its deep expertise in go-market-strategies and core brand positioning management. Calacles’ practical approach has helped small businesses raise their revenues by 20 to 30 percent, at the same or lower costs, while improving customer loyalty.

Calacles’ approach takes into account a small businesses’ value proposition to customers and overall channel strategy. By analyzing how important different channels are to a small businesses’ total revenue, competitive positioning and profits, Calacles prioritizes channels for enhancement. With small business clients needs in mind, Calacles helps redesign channel structure and management to enhance sales and profits.

Online Marketing Plans

Calacles develops and integrates internet marketing strategies to match companies’ growth expectations and goals.

For most businesses, internet marketing is the most cost effective strategy to gain and maintain a competitive advantage in your niche market.

Compared to other types of traditional offline marketing strategies and tactics, internet marketing offers the following benefits:

• Targeted: Internet marketing allows businesses to target their marketing messages with greater precision, while reaching larger audiences than traditional marketing methods.
• Measurable: With internet marketing, you know exactly how and where your dollars are being spent, what’s working, and what’s not.
• Affordable: Internet marketing allows your business to gain a tremendous reach and build a “brand equity” presence at a fraction of the cost of traditional offline marketing methods.