Graphic Design & Brand Development

Companies employ many strategies to excel in a 2.0 economy, but none are more effective – especially over the long term – than the projection of the right image, or brand identity. A company’s corporate image can be defined as how an organization is perceived – but not necessarily how it should or wants to be perceived. At Calacles Interactive, we can help close that gap. Calacles Interactive has helped companies across industries build strong visual and verbal identities; create memorable logos and compelling names; employ outside-the-box creative, results-oriented design systems; and apply comprehensive yet easy-to-implement design guidelines. We support our clients in five key areas:

• We invent new brands using our innovative processes, insights, and creative thinking.
• We rebirth revitalizing struggling or out-of-shape brands.
• We proliferate brands stretching brands into new territory.
• We evolve brands building ideas that move existing brands forward.
• We convey brands via targeted packaging design that is seen, recognized, understood, reflective of the positioning, and unique.

All of these can go a long way toward changing consumer preferences and more importantly establishing new, or reinforcing existing, brand loyalties.

Recent Work…